The Complete Guide to Understand Instagram Insights - Techconfer Technologies
Do you know what is mean Instagram Insights for Your Business?
According to the latest report of DAU(Daily Active Users) data, 1 billion people around the world are actively using Instagram on average at least 28 minutes each day.
The Instagram algorithm has gone through many improvements, feed changes and more updates have changed the way content is received and interacted with. Instagram has been ‘Insights’, allowing users to view analytics measuring the performance of their content, and better understand their audience including Complete Guide to create an effective content strategy!
Why you should care about Your Instagram Insight:
With 25 million+ Instagram business profiles created worldwide and over 200 million+ Instagrammer visiting at least one of these daily.
Instagram analytics help user understand some of the important things:
People: Who’s engaging with your content?
Content: What content is engaging your targeted audience?
Products: Which products with that content are getting the most engagement?
When you consider these points collectively- You will observe who's viewing your business posts, how your post content is performing and what value your content is driving.
You will curate your feed more smartly and improve your overall marketing strategy.
"In Simple Word, You can say Instagram insight helps in finding out which photo, video, or story performed best.”
How to Analyze Instagram Instagram Insights:
To get access to Instagram Insights for your Instagram account. First Step, you need to convert your personal Instagram profile to a business account.
If You are trying to find Instagram Insight on the desktop, unfortunately, you will not find your business account insight. Instagram insights feature is only available on mobile. If you are looking for a complete analysis report of your business account on the desktop, take a look at the free Instagram analytics tools.
Analysis of Instagram Insights Section :
Instagram provides a wide range of metrics which you can use to monitor your business account performance and improve the results of your marketing strategy to reach your targeted audience.
There are quite a few Instagram Metrics available for you to analyze your account performance. you will see insight for the last 30 days broken into the 3 sections which one help to make them more understandable.
Activity
Content
Audience
1- Activity:
Under the Activity tab, You will find two sets of the section in Instagram insights: Interactions and Discovery.
(A) Interactions:
In this subsection, you can view the total number of actions performed on your business account in the last 7 days or last 30 days, followed by a list of other metrics.
Here we have added some of the key metrics:
(a) Profile Visits –
The number of users that have visited your Instagram business account.
(b) On The Website Clicks -
The number of times visitors have clicked the link to your website from your Instagram business page.
(c) Email Clicks -
The number of times visitors have clicked the email button from your business page.
(d) Call Clicks -
The number of times users have clicked on the Call To Action button from your business page.
(B) Discoverability:
The next subsection defines the overall performance and influence of your Instagram business account using two key metrics: Measure Reach & Impressions.
(a) Measure Reach –
The number of unique user accounts that have seen any of your posts.
(b) Impressions –
The total number of times that all your post content has been seen. The post was viewed from your Business account, from hashtags, from others of the resource.
This weekly information is highly valuable for your Instagram marketing strategies, as you can compare your reach depending on social media activity.
The Activity tab in Instagram therefore reveals the influence of your page as well as share details of which type of content interacted with your post.
2- Content:
Under the Content tab section, you will find your Instagram business account insights relating to individual posts on your profile. This section includes an image and video content, Stories, and even any promotional paid posts you may have published. The Content tab section is divided into Feed, Stories & Promotions.
(A) Feed:
These insights indicate where your post was seen or discovered. You can sort your insights by content type, metric and time. These are the Instagram insights you can filter by some of the key points.
(a) Likes –
It reflects the number of users who liked your Instagram post.
(b) Comments-
It reflects the number of comments left on your Instagram post.
(c) Share-
It reflects the number of people who shared your post or by sharing them with their stories.
(d) Follows-
The number of personal or business accounts that started following you because of your post.
(e) Saves-
Saves highlights the number of unique users or accounts who saved your Instagram post.
(f) Profile Visits-
The number of users who visit your profile/account after seeing your post and could turn into a follower.
(g) From Hashtags-
Number of times that your post has been seen by users through your post hashtag.
(h) Website Clicks-
The number of times the website link in your bio was clicked through your post.
(B) Stories:
Stories is another subsection under the Content tab where you can view the Instagram insights of your post stories.
In This Story insight section, you can analyze some of the key points.
(a) Impressions -
The number of times your Instagram Story has been seen by users.
(b) Reach-
The number of unique users/accounts that have viewed the post on your Instagram Story.
(c) Excited -
The number of times a user swiped away from a specific post story.
(d) Replies-
The number of replies to a particular post image or video in your story.
(e) Viewers-
The specific number of users that have seen your Instagram story.
(f) Forward-
The number of unique users that skipped to see your story post.
(g) Backwards-
The number of unique users that went back to reach your post story.
(C) Promotions:
You can also find the analysis report for any promotional and paid advertising ads that you have published on Instagram.
In This Subsection Tab, You can view:
The number of Profile/users view from your promotional posts.
The total number of Impressions, Reach and Engagement stats report on the post content.
The demography, Gender and Age of the user who viewed the post content.
Using Instagram Insight you can evaluate your paid advertising campaign report, and analyze the effective post content that reaches the business objectives you set.
3- Audience:
This is the final tab in Instagram Insights is Audience, In this section, you are able to get a better understanding of your followers and where they live. You can also see the complete report of how your follower number has varied from the previous week.
(a)Gender -
The percentage split of your followers separated by men and women.
(b)Age Range-
This is an easy way to find out age breaks it down for your follower with the following ranges 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
(c)Top Locations-
This information allows you to see locations of your followers based on City and Countries.
(d)Follower hours-
A very helpful statistic to view the average time of day your followers are on Instagram.
(e) Follower days-
Similarly, this section shows the days of the week your followers are most active.
Here In This Audience section reveals Instagram insight about your followers which can help to build and improve your Instagram marketing strategy.
You will get detailed information about who follows you, including which time your followers are most active, helping you better plan and schedule your Instagram posts to reach the most possible people.
Comments
Post a Comment